Resource

• Search Trends: Digg vs. Reddit
  Digg users "bury" the new site and have founder Kevin Rose seeing Reddit. A look inside the numbers. ...
  
  
• Reach Holiday Shoppers Penny-Wise and Pound-Wiser
  To do better in search this holiday season, marketers need to spend less on search. Here's why. ...
  
  
• Facebook Places: Fit for Local Search or Hype Incarnate?
  Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms or a collective "meh"? ...
  
  
• Small Business and Search: Where's the Return? (Part 2)
  SMBs generally have relatively tight marketing budgets. Here's how you can quickly figure out when you'll see a return on your SEO or PPC investments. ...
  
  
• Link Building Query Theory: 7 Crucial Keyword Types for Link Prospect Querying
  These seven common types of prospect keywords will expand how you think about link prospecting and help you become a smarter, more strategically agile link builder. ...
  
  
• PPC August Roundup: 3 New Features Every PPC Manager Should Try Now
  Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting." ...
  
  
• How Small Businesses Can Improve Their Relations With Customers Through Social Media
  Need help deciding where to invest your limited time in social media? Use these tips on how and where to create online conversations about your SMB. ...
  
  
• 43 Paid Search Marketing Tools (And When To Use Them)
  Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important, the question you have to answer isn't just "which tool?" but "which tool when?" ...
  
  
• 6 Metrics You Need to Manage Link Building
  You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything. ...
  
  
• Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs
  Real-time search has introduced new experiences to standard search. Are these new result types causing a shift in user behavior? This Explido/Search Engine Watch eye-tracking study analyzes the SERPs and search engines by the numbers. ...
  
  
• How Do You Find High-quality SEO Services?
  A few tips and guidelines that will help you in your search for a quality search engine optimization partner. Also, five warning signs of bad SEOs. ...
  
  
• Re-Thinking Relevance in Link Building
  What is relevant isn't always instantly apparent. Sometimes we need to expand our definition of what relevance means. Here's how you can stretch it, and even is some cases, create link building relevance. ...
  
  
• SEO, Meet Server. Server, Meet SEO.
  Servers play an important role in SEO and deserve more attention than they get. Tips on domains, subdomains, international search implications, and redirects. ...
  
  
• Yahoo's Split Personality: Let's Help Them Out
  Senior VP Shashi Seth claims Yahoo will always be a search engine, even though CEO Carol Bartz told us that Yahoo has never been a search company. Can we help Yahoo find a cure for their identity crisis? ...
  
  
• Become A Success Tracker: Advanced Conversion Analytics
  Drilling deeper: how to get the most out of your data with segmentation, virtual pageviews, and event tracking. ...